The Brand Statement.
Creating a brand voice and tone is crucial for establishing a consistent communication style that reflects the corporate brand identity values. It guides how the brand interacts with its audience across various channels, fostering emotional connections and ensuring coherence in communications.
MISSION. become a treasured part of the memories shared by those in love, offering attire that enhances their hiking experiences and bonds them closer together.
VISION. Creating a brand voice and tone is crucial for establishing a consistent communication style that reflects the brand’s personality and values.
The Origins.
In the pre-COVID era, my partner Girling Marquez and I embarked on a journey to revolutionize branding. With my graphic design background and Girling’s expertise in client relations, we founded Bcombrand. Our mission? To prioritize Corporate Brand Identity. From conceptualizing brand values to delivering effective campaigns, we blend creativity, strategy, and humor.
Join us as we foster meaningful relationships between clients and their audience.
“SCNRY is a sportswear brand tailored for outdoor activities.”
The Isotype
Crafting our logo is like sculpting the face of our corporate brand identity—it embodies everything we stand for. It’s our signature, instantly memorable and adaptable across platforms.
The Logo
The brand’s symbol features 2 pica pica birds, renowned for their monogamous, intelligent, and long-lived nature. When these birds vocalize to hikers, it’s their way of communication. This icon infuses a romantic essence into the brand. The positioning of the birds isn’t fixed; they can be situated in various spots, lending dynamism to the logotype. This flexibility opens up the scene, allowing for a more expansive portrayal of landscapes.
Logo+Type.
The importance of strictly adhering to the correct usage of a logo cannot be overstated. Consistency in its application ensures brand recognition and maintains brand integrity.
Logotype Grid & Margins.
The importance of strictly adhering to the correct usage of a logo cannot be overstated. Consistency in its application ensures brand recognition and maintains brand integrity. By following established guidelines for spacing, proportions, and color, the logo retains its visual impact across various mediums and contexts. This consistency instills trust and credibility in the brand, reinforcing its identity and enhancing its overall effectiveness in communicating with the audience.
Logotype Over a Photography
The Color Palette.
Crafting our logo is like sculpting the face of our brand—it embodies everything we stand for. It’s our signature, instantly memorable and adaptable across platforms. Our logo is our chance to shine and leave a lasting mark, so we’re committed to creating one that captures the essence of our brand authentically.
Official Typography.
We have one typeface we use 
for all of our headlines: Rubik Featuring many fine details, moderate contrast and slightly unusual anatomy, the typeface can be a loud and proud hero or a humble supporting actor for all sorts of designs.
Poppins Normal by Google fonts.
Answers Lie in Movement.
Poppins Medium by Google fonts.
it is beautiful up there!
Abhaya Libre by Google fonts.
Meet the great outdoors.
TYPE HIERARCHY.
The type hierarchy in graphic compositions is crucial for guiding the viewer’s attention and conveying information effectively.
Headline [H1] Poppins Normal 60 px.
Answers lie in movement.
Subline [H2] Poppins Medium 25 px.
It is beautiful up there!
Body Copy [P] Abhaya Libre 18 px.
Public speaking can be a nerve-wracking experience. A less than confident delivery can lead to stuttering, anxiety, and a lack of engagement from the audience, ultimately hindering the effectiveness of the presentation. Speech Ease alleviates those concerns, empowering speakers to deliver their message with clarity and confidence, ultimately captivating their audience and achieving success in both the short term and the long run.
Iconography Resources.
The style of photography or illustration used in brand materials. Imagery should align with the brand’s personality and values, whether it’s sleek and modern, warm and inviting, or bold and dynamic. Imagery should align with the brand’s personality and values, whether it’s sleek and modern, warm and inviting, or bold and dynamic.
Icon application
The style of photography or illustration used in brand materials. Imagery should align with the brand’s personality and values, whether it’s sleek and modern, warm and inviting, or bold and dynamic. Imagery should align with the brand’s personality and values, whether it’s sleek and modern, warm and inviting, or bold and dynamic.
Brand’s Imagery
Imagery Style.
The style of photography or illustration used in brand materials. Imagery should align with the brand’s personality and values, whether it’s sleek and modern, warm and inviting, or bold and dynamic.
Amazing Scenaries.
The style of photography or illustration used in brand materials. Imagery should align with the brand’s personality and values, whether it’s sleek and modern, warm and inviting, or bold and dynamic. Imagery should align with the brand’s personality and values, whether it’s sleek and modern, warm and inviting, or bold and dynamic.
The Creation of Prompts.
This must be a description of the picture, it will be great if is describes as a AI prompt in order to establish the directions on the creation generative ai generated pictures.
Imagery for Amazon.com Store
“Developing this brand for a hiking apparel company was an exhilarating journey. In a competitive outdoor market, we crafted a distinctive visual identity that resonated with adventurers. Our focus on quality, durability, and connection with nature ensured the brand stood out and thrived.”
