HEY @SUPERMICRO
IT’S ABOUT TIME TO INVEST
IN YOUR COMPANY BRANDING*
COMPANY BACKGROUND
SUPERO is a computer division of the hardware giant SUPERMICRO aimed to the gamer market, which has very high demands, already widely defined, since the video game market is up to 2 times larger than the film industry. The SUPERO branding image it doesnt corresponds to the gaming computer markets, who is plenny developed to atract the customers who have a very specific tastes.
COMPANY BACKGROUND
SUPERO is a computer division of the hardware giant SUPERMICRO aimed to the gamer market, which has very high demands, already widely defined, since the video game market is up to 2 times larger than the film industry. The SUPERO branding image it doesnt corresponds to the gaming computer markets, who is plenny developed to atract the customers who have a very specific tastes.
ABOUT THE SUPERO COMPUTERS BRANDING
“A PATH TO EVOLUTION”.How to take advantage of success to improve failures? We have thoroughly studied this company, which has an impeccable reputation to its credit. Supermicro is at the top, and we want its video game division not to be in its shadow, but to shine with its own light.
Pros
SuperMICRO is definitely a brand recognized for its unmatched quality of it products. Is one of the world leaders in server platforms for the largest IT service providers. The company has an industrial capacity that is unmatched by any of its direct competitors in the gaming sector.
Cons
The SuperMicro and SuperO brand are virtually unknown in the world of gaming PCs. It does not have a look that is identified with users of the gaming segment. Their computers, despite being powerful, do not look up to the standards that gamers are looking for.
ABOUT THE SUPERO COMPUTERS BRANDING
“A PATH TO EVOLUTION”.How to take advantage of success to improve failures? We have thoroughly studied this company, which has an impeccable reputation to its credit. Supermicro is at the top, and we want its video game division not to be in its shadow, but to shine with its own light.
Pros
SuperMICRO is definitely a brand recognized for its unmatched quality of it products. Is one of the world leaders in server platforms for the largest IT service providers. The company has an industrial capacity that is unmatched by any of its direct competitors in the gaming sector.
Cons
The SuperMicro and SuperO brand are virtually unknown in the world of gaming PCs. It does not have a look that is identified with users of the gaming segment. Their computers, despite being powerful, do not look up to the standards that gamers are looking for.
THE PROFILE OF THE COMPUTER GAMER
“To make a strong incursion into the multimillion-dollar market of gaming computers, it is necessary to create an image that is up to par with its direct competitors.”
“The video game industry is addicted to aesthetic trends that are embedded in the look and feel of consumers, using their consumption habits as a means to market brands.”
“The brand must maintain the essence of the parent company, but adapted to current tastes and the aesthetics that players consider essential when purchasing computer equipment.”
Our vision for the new logo
Supermicro represents the best of the best, it is a brand whose prestige transcends borders and is classified as a generator of trends and an obligatory reference in the IT industry, which is why we kept the relevant element of the original logo (THE RED DOT) and we include a point of relevance and preponderance in our vision of the new SUPERO logo.
Who is the buyer person according to the SUPERO products?
Any person can be considered a target audience, since computers are a mass consumption product, but the relevance currently has 2 main groups of consumers, who in some cases start as amateurs and then specialize and make this hobby their profession.
Professional and amateur players:
Computer game players represent a huge segment of the public worldwide. The industry itself is valued at more than 159 billion dollars, a figure that is directly related to the large number of enthusiasts who purchase complete kits or parts with overwhelming frequency.
Customer type:
Young people from 16 to 25 years old.
Streamers and online content creators:
Virtual platforms are here to stay. Perhaps they will not definitively replace radio or television, but it can be said that they have earned their space based on content that covers a wide range of possibilities when looking for entertainment. They have a large audience and are able to insert and sell products to their followers.
Customer type:
Young and adult people from 21 to 40 years old.
Who is the buyer person according to the SUPERO products?
Any person can be considered a target audience, since computers are a mass consumption product, but the relevance currently has 2 main groups of consumers, who in some cases start as amateurs and then specialize and make this hobby their profession.
Professional and amateur players:
Computer game players represent a huge segment of the public worldwide. The industry itself is valued at more than 159 billion dollars, a figure that is directly related to the large number of enthusiasts who purchase complete kits or parts with overwhelming frequency.
Customer type:
Young people from 16 to 25 years old.
Streamers and online content creators:
Virtual platforms are here to stay. Perhaps they will not definitively replace radio or television, but it can be said that they have earned their space based on content that covers a wide range of possibilities when looking for entertainment. They have a large audience and are able to insert and sell products to their followers.
Customer type:
Young and adult people from 21 to 40 years old.
What the gamers cares when they first look a PC?
A brand of gaming computers must have a fresh and direct language, the video game player does not enjoy dealing with a deep technical language, at least not in the initial stage of the sale, he is more interested in the fun and experience of the game itself.
What the gamers cares when they first look a PC?
A brand of gaming computers must have a fresh and direct language, the video game player does not enjoy dealing with a deep technical language, at least not in the initial stage of the sale, he is more interested in the fun and experience of the game itself.
IMAGINATION
IS POWERFUL
IMAGINATION
IS POWERFUL
