Creating an Eco-Conscious Brand
Discover how we built a OR57 Brand Identity. A trusted brand for innovative food safety solutions. From eco-friendly media balancers to pest repellents, we tackled safety, transparency, and sustainability to earn consumer trust. Join us on this journey!
Designing the OR57 Brand Identity : The Future of Agriculture
Non-pathogenic bacteria are revolutionizing agriculture—beneficial microorganisms that enhance soil health, boost nutrient absorption, and protect crops without harming plants, animals, or humans. As their use grows in sustainable food production, I had the opportunity to shape the OR57 brand identity that reflects their transformative potential.
This project wasn’t just about design; it was about telling a story of innovation, sustainability, and safety. By blending science with creativity, I developed a brand that communicates the power of these bacteria to reduce harmful chemicals, promote environmental health, and ensure food safety.
Discover how this brand identity captures the essence of cutting-edge agriculture and positions it as a leader in the sustainable food revolution.”
First, the concept, then the design.
How does the company want to be perceived?
The creators of this technology want to convey their achievements aimed at providing a system that addresses the old paradigms of the food industry: efficient yet responsible production. We are going to create the OR57 Brand Identity to reflect these values and showcase their commitment to innovation and sustainability.
Who is the target audience?
The potential clients of this system are both large and small producers who are aware of the harmful effects of agrochemicals currently used in the agriculture industry.
Conveying the company’s values.
Safety and Compliance.
Food safety is our top priority. We are committed to adhering to all regulations and standards in food production and handling, ensuring every product is safe and reliable.
Innovation through Research.
We invest in rigorous research and development to understand the benefits and risks of non-pathogenic bacteria. This drives the creation of safe, effective, and cutting-edge solutions for food safety.
Transparency and Trust.
Clear, honest communication is at the heart of our brand. We provide accurate information about our products, their composition, and our production processes, building trust with consumers and stakeholders.
Brand’s Commitment.
Mission:
“To revolutionize the agrochemical industry by delivering innovative, sustainable solutions that enhance efficiency, protect crops, and safeguard consumer health. We are committed to advancing food production responsibly while preserving ecological balance.”
Vision:
“To transform the industry by pioneering environmentally friendly practices and cutting-edge technologies that address the challenges of traditional methods, ensuring a sustainable future for agriculture and food production.”
The Archetype.
The ‘Caregiver’ archetype was chosen on this OR57 brand identity due to its association with protection, health, and well-being. It reflects the commitment to nurturing the land, plants, and living beings, offering safe and sustainable solutions for healthy and environmentally friendly agriculture.
The Logotype.
It should be simple yet convey purity, which is the fundamental and distinguishing factor of this product compared to other agrochemical products used in the industry.
A clean font, based on the Raleway typeface, was used—sans-serif and highly symmetrical—to reduce visual weight and ensure that the product’s initials are legible even in smaller applications such as business cards or industrial sample labels.
Together, the logo conveys a sense of innovation, vitality, and commitment to the environment.
The Color Palette.
Colors are a crucial element, as they impact emotions and convey the company’s values. They create connection, differentiation, and trust with the audience, building a strong and memorable visual identity. Colors should align with the brand’s objectives and values to be effective.
Respectful Green.
Represents harmony with nature and sustainability. Inspired by forest freshness, it highlights a commitment to a greener, more conscious future.
RGB: 99,200,142
HEX: #63c88e
CMYK: 60%,0%,60%,0%
Radiant Yellow.
Represents energy in eco-friendly agriculture. Linked to beneficial bacteria, it highlights soil health. Discover this vibrant, environmentally friendly option.
RGB: 248,212,61
HEX: #f8d43d
CMYK: 3%,13%,87%,0%
Healthy Pink.
Harmonious color in sustainable agriculture. Symbolizes ecosystem balance and vitality. Experience its power with non-pathogenic bacteria.
RGB: 249,179,154
HEX: #f9b39a
CMYK: 0%,35%,35%,0%
Fertile Brown.
An earthy color symbolizing fertility and sustainable growth in eco-friendly agriculture. Inspired by fertile soil, it’s a green choice for thriving, sustainable farming.
RGB: 36,32,28
HEX: #24201c
CMYK: 68%,65%,68%,74%
Corporate Identity.
Packaging reflects the brand’s values, combining freshness and professionalism. Colors harmonize with nature, and the design is clean. A distinctive logo ensures consistency across packaging, online presence, and communications. The OR57 Brand Identity conveys a strong commitment to eco-friendly agriculture and innovation.
The creation of this corporate image was a very enjoyable journey. The brand’s core values resonate with those of us who appreciate nature. It was a challenge to understand the complexity of this product, but the result undoubtedly aligns with the inventor’s vision. I foresee much success for this company.
Luis Barroeta, Lead Designer