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Luis E. Barroeta V.
Senior Visual Artist
I combine advanced design expertise with deep technical know-how, deploying innovative solutions—such as generative AI—to trim costs and timelines without ever compromising visual excellence. My background in brand identity, interior design, and visual-asset development lets me take a holistic view that consistently elevates each project’s impact and value.
Proven skill in team leadership and rapid tech adoption positions me as a strategic asset for companies determined to innovate and shine in today’s competitive audiovisual landscape.
Professional
Skills.
Main
Tools.
Personal
Skills.
Certifications.
2018–Present @Bcombrand.
Art Director.
Focused on branding projects for companies based in the United States, Spain, and the United Arab Emirates, I have transformed the visual identities of multiple firms, achieving a significant boost in brand recognition and market positioning. Through creative strategies and innovative techniques, I have helped these companies build stronger connections with their audiences, increase their perceived value, and attract new customer segments.
Each project has been meticulously documented, ensuring not only an immediate impact but also a solid foundation for the brands’ future growth.
Developed Products.
Creative Software:
Asana, Adobe Creative Cloud, Sketchup 3d@VRay, Cinema 4D@RedShift, CMS (WordPress, Squarespace, Shopify, Google Sites).
Artificial Intelligence:
Adobe Firefly, Promea.ai, Dall-E, 11Labs, ChatGPT, DeepSeek.
2011-2018 @Aragüato Films.
Post-production Director
I headed the studio’s audiovisual crew—graphic designers, 3-D artists, animators, and compositors—producing educational and scientific content that hit every deadline, budget, and quality target, earning kudos from leading Latin-American organizations.
As Production & Technology Coordinator, I also engineered end-to-end workflows and oversaw the purchase and management of hardware and software for music videos, feature films, shorts, and TV series. The result: streamlined processes and consistently high-caliber productions across the board.
Trabajos realizados relevantes:
2005-2010 @Primeras Voces.
Lead Graphic Designer
I was responsible for creating diverse layout designs, motion graphics, and visual elements for documentaries. My meticulous attention to detail sharpened a refined eye, ensuring every graphic asset remained cohesive and visually impactful throughout each audiovisual project.
Vinotinto: The Movie is a feature-length film that tells the story of rekindling every Venezuelan fan’s dream of seeing the national team compete in a World Cup for the first time.
Recent Works.
Miami:
The Hustle.
In this competitive landscape, I transformed the image of companies aiming to position themselves in exclusive markets, boosting the perceived value of their services and attracting a high-end clientele.
I also built robust branding for established firms, enabling them to showcase their years of expertise and leap into international arenas like Europe, drawing key investors to power their expansion.
Through comprehensive strategies—spanning visual identity, interior design, and web development—I helped these brands achieve standout recognition in their local market.
#BrandIdentity #Stationary #Interiorism #Website #Visuals
Lights, Camera, Render!
Leveraging cutting-edge CGI, I have orchestrated stunning beauty sessions for our clients’ prototype products. Under my direction, a hand-picked team of 3-D artists crafted exquisite digital models—a perfect canvas for my signature touch: shaders and lighting magic. Because these products must instantly captivate customers, the ability to create show-stopping promotional visuals is nothing short of fantastic.
Video Editing.
I transform ideas into captivating videos that promote products and elevate brand recognition. Using the Adobe suite, I blend motion graphics, 3-D renders, and visual effects to craft flawlessly aesthetic pieces. My attention to detail and refined judgment deliver results that exceed expectations, spark engagement, strengthen brand identity, and move business goals forward.
#Awareness #Corporate #Values #Marketing #Video #Storytelling
Corporate Identity.
I breathe life into a brand’s essence, turning its personality into a cohesive, memorable visual identity. With a craftsman’s touch and a well-trained eye for harmony, I build systems that spark recognition, strengthen trust, and position the company with impact in the marketplace. Every detail—from the logo to the color palette—is woven with precision, creating a unique presence that not only communicates but also leaves an indelible mark on your audience’s mind.
A lo largo de mi carrera como diseñador gráfico, he realizado un enorme número de productos visuales.
Logos.
Throughout my career, I’ve had the privilege of designing the main image for companies in need of a strong identity that matches the quality of their products and services. Paired with cohesive corporate branding, these logos have helped propel these businesses toward greater brand recognition.
Here are some of my latest creations:
Generative A.I. Works.
Incredible, Impressive, Inevitable!
After years of creating audiovisual pieces the traditional way, I encountered a technology that has shaken more than a few visual artists. It reminds me a bit of my early days before the CAD era, when creators of that time felt threatened by the new design methods introduced by Adobe.
That was never my case. I’ve dedicated myself to studying new technologies, and without a doubt, accumulated knowledge leads to deeply satisfying results.
Here’s a small glimpse of my latest developments using generative A.I.
CLIENT
Lauretta Rosticery
ABOUT THE WORK.
This Luxury Italian Design combines ancient italian charm with modern luxury. I created a stunning visual concept from the client vision to give them a innovative stance with timeless aesthetics.
Research & Inspiration: Studied architectural and interior design references to understand the dynamics of similar projects, ensuring a functional and aesthetically pleasing layout.
Design Innovation: Facing tight deadlines, I combined 3D modeling in SketchUp with AI-powered rendering via Promea.ai, delivering hyper-realistic visuals at a low cost.
CLIENT
Naturia Earth.
BRAND IDENTITY.
Contrary to what most people think, brand creation doesn’t start with a logo or a color palette—it begins with a text document, and in this case, a GPT-4 chat.
This paradigm shift has accelerated the creative process by replacing AI’s default responses with prompts that demand study, strategy, and deep human-machine conceptual interaction.
The tool enables the creation of visual assets that are fully aligned with a brand’s mission, vision, and values—always supported, of course, by the design knowledge I’ve built over more than 25 years as a visual creator.
Nature is never artificial, no matter how it is portrayed.
Prompt:
A bee hovers over a yellow tulip flower while it’s waving due to soft wind. Bee searching for nectar to bring back to its hive. The shape of the flower is based on the brand’s logo. Cinematic atmosphere, 180mm lens, shutter speed 1/1000, aperture f/22.
Flavor isn’t about realism.
Prompt:
Hyperrealistic close-up of sliced peaches floating on creamy yogurt (warm peach color #ffc48f). 180mm lens, f/2.8, 1/1000+ shutter speed. Dramatic studio backlighting, sharp textures, glossy finish. Soft-focus navy blue breakfast scene in the background. Professional, high-end food photography style with natural vibrant colors.
