{"id":12135,"date":"2025-06-02T12:47:50","date_gmt":"2025-06-02T12:47:50","guid":{"rendered":"https:\/\/bcombrand.com\/?p=12135"},"modified":"2025-06-02T12:50:31","modified_gmt":"2025-06-02T12:50:31","slug":"rebranding-o-evolucion-de-marca-7up","status":"publish","type":"post","link":"https:\/\/bcombrand.com\/es\/rebranding-o-evolucion-de-marca-7up\/","title":{"rendered":"Rebranding o Evoluci\u00f3n de Marca"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 data-fontsize=\"72\" style=\"--fontSize: 72; line-height: 1.2;\" data-lineheight=\"86.4px\" class=\"fusion-responsive-typography-calculated\"><span style=\"color: #333333;\">Rebranding o Evoluci\u00f3n de Marca: Cuando el Cambio es Estrategia<\/span><\/h1>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\">Por <strong>BCOMBRAND.com<\/strong><\/h3>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\"><img decoding=\"async\" class=\"wp-image-12141 alignleft\" src=\"https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2.jpg\" alt=\"\" width=\"614\" height=\"409\" srcset=\"https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-18x12.jpg 18w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-66x44.jpg 66w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-200x133.jpg 200w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-300x200.jpg 300w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-320x213.jpg 320w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-400x267.jpg 400w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-600x400.jpg 600w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-669x446.jpg 669w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-700x467.jpg 700w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-768x512.jpg 768w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-800x533.jpg 800w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2-1024x683.jpg 1024w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/proceso-de-rebranding2.jpg 1080w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/h3>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\"><\/h3>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\"><\/h3>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\"><\/h3>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\"><\/h3>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\"><\/h3>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\"><\/h3>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\">\u00bfPor qu\u00e9 cambiar? \u00bfPor qu\u00e9 ahora?<\/h3>\n<p>El <strong>rebranding o evoluci\u00f3n de marca<\/strong> no es un simple cambio de logotipo o de colores. Es una decisi\u00f3n estrat\u00e9gica que surge cuando tu negocio crece, cambia o se adapta a un nuevo contexto. Muchos directivos temen este proceso, creyendo que puede confundir a sus clientes o erosionar su legado.<\/p>\n<p><span style=\"background-color: var(--awb-bg-color-hover); color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">La verdad es que el rebranding no es un capricho. Es una herramienta poderosa para reposicionar tu empresa, actualizar su relevancia y demostrar que sabes evolucionar con el mercado.<\/span><\/p>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\">\u00bfQu\u00e9 es realmente el rebranding o evoluci\u00f3n de marca?<\/h3>\n<p>Es el proceso consciente y planificado para actualizar la imagen, el tono y la narrativa de tu marca. Puede implicar desde peque\u00f1os ajustes (evoluci\u00f3n) hasta cambios profundos (rebranding completo).<\/p>\n<p>La clave est\u00e1 en mantener la coherencia con tu esencia y adaptarte a lo que pide tu mercado.<\/p>\n<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12139 alignnone\" src=\"https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up.jpg\" alt=\"\" width=\"780\" height=\"400\" srcset=\"https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-18x9.jpg 18w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-66x34.jpg 66w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-200x103.jpg 200w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-300x154.jpg 300w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-320x164.jpg 320w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-400x205.jpg 400w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-600x308.jpg 600w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-669x343.jpg 669w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-700x359.jpg 700w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up-768x394.jpg 768w, https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/7up.jpg 780w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\">El caso 7UP: el giro refrescante que revitaliz\u00f3 la marca<\/h3>\n<p>7UP es un ejemplo perfecto de c\u00f3mo un rebranding bien ejecutado puede rescatar una marca de la irrelevancia. En la d\u00e9cada de los 2000, 7UP enfrentaba el desaf\u00edo de diferenciarse en un mercado de bebidas dominado por gigantes como Coca-Cola y Pepsi. Su respuesta: un rebranding que refresc\u00f3 no solo su logotipo, sino toda su identidad visual y narrativa.<\/p>\n<p>La marca apost\u00f3 por un lenguaje m\u00e1s joven, vibrante y desenfadado, usando gr\u00e1ficos m\u00e1s frescos y una voz que invitaba a &#8220;vivir lo refrescante&#8221;. Gracias a este movimiento, 7UP logr\u00f3 reposicionarse como la alternativa divertida y aut\u00e9ntica en un mundo de refrescos gen\u00e9ricos.<\/p>\n<\/p>\n<div style=\"width: 1170px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-12135-1\" width=\"1170\" height=\"658\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/rebranding-7up.mp4?_=1\" \/><a href=\"https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/rebranding-7up.mp4\">https:\/\/bcombrand.com\/wp-content\/uploads\/2025\/06\/rebranding-7up.mp4<\/a><\/video><\/div>\n<p> <span style=\"color: var(--h3_typography-color); font-family: var(--h3_typography-font-family); font-size: var(--h3_typography-font-size); font-style: var(--h3_typography-font-style,normal); font-weight: var(--h3_typography-font-weight); letter-spacing: var(--h3_typography-letter-spacing); text-transform: var(--h3_typography-text-transform); text-align: var(--awb-content-alignment); background-color: var(--awb-bg-color-hover);\">Errores comunes en el rebranding<\/span><\/p>\n<ul>\n<li>Querer complacer a todos y terminar con un mensaje sin car\u00e1cter.<\/li>\n<li>Hacer cambios sin escuchar a la audiencia o a los empleados.<\/li>\n<li>Perder de vista la coherencia visual y verbal.<\/li>\n<li>No comunicar bien el prop\u00f3sito del cambio.<\/li>\n<\/ul>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\">Beneficios de un rebranding bien ejecutado<\/h3>\n<ul>\n<li>Rejuvenece la percepci\u00f3n de tu marca.<\/li>\n<li>Te permite alinearte con nuevas tendencias y audiencias.<\/li>\n<li>Fortalece la confianza de tus clientes y colaboradores.<\/li>\n<li>Te diferencia en mercados cada vez m\u00e1s saturados.<\/li>\n<\/ul>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\">\u00bfC\u00f3mo saber si tu marca necesita evolucionar?<\/h3>\n<ul>\n<li>\u00bfTu p\u00fablico ha cambiado?<\/li>\n<li>\u00bfTu oferta o tu propuesta de valor han evolucionado?<\/li>\n<li>\u00bfTe sientes estancado visual o narrativamente?<\/li>\n<li>\u00bfTu competencia te ha superado en relevancia?<\/li>\n<\/ul>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\">Aprende de los grandes<\/h3>\n<p>Te recomendamos explorar c\u00f3mo 7UP revitaliz\u00f3 su identidad visual y conect\u00f3 con nuevas generaciones: <a href=\"https:\/\/www.7up.com\/\" target=\"_blank\" rel=\"noopener\">7UP &#8211; Sitio oficial<\/a>.<\/p>\n<h3 data-fontsize=\"32\" style=\"--fontSize: 32; line-height: 1.5;\" data-lineheight=\"48px\" class=\"fusion-responsive-typography-calculated\">Conclusi\u00f3n: cuando el cambio es oportunidad<\/h3>\n<p>El <strong>rebranding o evoluci\u00f3n de marca<\/strong> es mucho m\u00e1s que un redise\u00f1o. Es una declaraci\u00f3n de intenciones. Una muestra de que tu empresa no tiene miedo de cambiar para seguir creciendo.<\/p>\n<p>Porque la \u00fanica constante en el mercado es el cambio. Y las marcas que entienden eso, son las que lideran.<\/p><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0%;--awb-padding-right:3%;--awb-padding-bottom:5%;--awb-padding-left:3%;--awb-padding-right-medium:8%;--awb-padding-left-medium:8%;--awb-padding-top-small:5%;--awb-padding-right-small:5%;--awb-padding-bottom-small:5%;--awb-padding-left-small:5%;--awb-background-color:var(--awb-custom_color_15);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"contact\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:0%;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>Cont\u00e1ctenos.<\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\"><h4><span style=\"color: #1047ac;\">Queremos saber de Ud.<\/span><\/h4>\n<\/div><ul style=\"--awb-size:22px;--awb-iconcolor:#1047ac;--awb-line-height:37.4px;--awb-icon-width:37.4px;--awb-icon-height:37.4px;--awb-icon-margin:15.4px;--awb-content-margin:52.8px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-instagram fab\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a style=\"font-size: 18px;\" href=\"https:\/\/instagram.com\/bcombrand\" target=\"_blank\" rel=\"noopener\" data-fusion-font=\"true\">bcombrand<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-facebook fab\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a style=\"font-size: 18px;\" href=\"https:\/\/facebook.com\/bcombrand\" target=\"_blank\" rel=\"noopener\" data-fusion-font=\"true\">bcombrand<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-7197 has-icon-alignment\" style=\"--awb-tooltip-text-color:var(--awb-color6);--awb-tooltip-background-color:#333333;--awb-form-bg-color:var(--awb-color1);--awb-form-placeholder-color:hsla(var(--awb-color7-h),var(--awb-color7-s),var(--awb-color7-l),calc(var(--awb-color7-a) - 50%));--awb-form-text-color:var(--awb-color7);--awb-form-label-color:var(--awb-color7);--awb-form-border-width-top:1px;--awb-form-border-width-bottom:1px;--awb-form-border-width-right:1px;--awb-form-border-width-left:1px;--awb-form-border-color:var(--awb-color3);--awb-form-focus-border-color:var(--awb-color6);--awb-form-focus-border-hover-color:hsla(var(--awb-color6-h),var(--awb-color6-s),var(--awb-color6-l),calc(var(--awb-color6-a) - 50%));--awb-icon-alignment-top:1px;--awb-icon-alignment-bottom:1px;--awb-icon-alignment-font-size:1em;\" data-form-id=\"7197\" data-config=\"{&quot;form_id&quot;:&quot;7197&quot;,&quot;form_post_id&quot;:&quot;7197&quot;,&quot;post_id&quot;:12135,&quot;form_type&quot;:&quot;ajax&quot;,&quot;confirmation_type&quot;:&quot;redirect&quot;,&quot;redirect_url&quot;:&quot;https:\\\/\\\/bcombrand.com\\\/thank-you\\\/&quot;,&quot;redirect_timeout&quot;:&quot;0&quot;,&quot;field_labels&quot;:{&quot;name&quot;:&quot;Name&quot;,&quot;email&quot;:&quot;Email&quot;,&quot;phone&quot;:&quot;Phone&quot;,&quot;website&quot;:&quot;Website&quot;,&quot;what_size_is_your_&quot;:&quot;What size is your Organization?&quot;,&quot;comment&quot;:&quot;Comment&quot;},&quot;field_logics&quot;:{&quot;name&quot;:&quot;[]&quot;,&quot;email&quot;:&quot;&quot;,&quot;phone&quot;:&quot;&quot;,&quot;website&quot;:&quot;&quot;,&quot;what_size_is_your_&quot;:&quot;&quot;,&quot;comment&quot;:&quot;&quot;,&quot;submit_1&quot;:&quot;&quot;},&quot;field_types&quot;:{&quot;name&quot;:&quot;text&quot;,&quot;email&quot;:&quot;email&quot;,&quot;phone&quot;:&quot;phone_number&quot;,&quot;website&quot;:&quot;text&quot;,&quot;what_size_is_your_&quot;:&quot;checkbox&quot;,&quot;comment&quot;:&quot;textarea&quot;,&quot;recaptcha_1&quot;:&quot;recaptcha&quot;,&quot;submit_1&quot;:&quot;submit&quot;},&quot;nonce_method&quot;:&quot;ajax&quot;,&quot;form_views&quot;:&quot;ajax&quot;,&quot;form_views_counting&quot;:&quot;all&quot;}\"><form action=\"https:\/\/bcombrand.com\/es\/rebranding-o-evolucion-de-marca-7up\/\" method=\"post\" class=\"fusion-form fusion-form-7197\" data-trp-original-action=\"https:\/\/bcombrand.com\/es\/rebranding-o-evolucion-de-marca-7up\/\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.1;\">Turn your business into brand<\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"7197\"><div class=\"fusion-form-label-wrapper\"><label for=\"name\">Name <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><div class=\"fusion-form-input-with-icon\"><i class=\"awb-form-icon fa-address-card fas\"><\/i><input type=\"text\" autocomplete=\"off\"  data-empty-notice=\"Please enter your name.\" name=\"name\" id=\"name\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"7197\"><div class=\"fusion-form-label-wrapper\"><label for=\"email\">Correo Electronico <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><div class=\"fusion-form-input-with-icon\"><i class=\"awb-form-icon fa-envelope fas\"><\/i><input type=\"email\" autocomplete=\"off\"  data-empty-notice=\"Please enter a valid email adress\" name=\"email\" id=\"email\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-phone-number-field fusion-form-label-above\" style=\"\" data-form-id=\"7197\"><div class=\"fusion-form-label-wrapper\"><label for=\"phone\">Phone<\/label><\/div><div class=\"fusion-form-input-with-icon\"><i class=\"awb-form-icon fa-phone-square-alt fas\"><\/i><input type=\"tel\" autocomplete=\"off\" name=\"phone\" id=\"phone\" value=\"\"  class=\"fusion-form-input\" data-holds-private-data=\"false\"\/><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"7197\"><div class=\"fusion-form-label-wrapper\"><label for=\"website\">Dise\u00f1o de Sitios Web<\/label><\/div><div class=\"fusion-form-input-with-icon\"><i class=\"awb-form-icon fa-store fas\"><\/i><input type=\"text\" autocomplete=\"off\" name=\"website\" id=\"website\" value=\"\"  class=\"fusion-form-input\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-checkbox-field fusion-form-label-above\" style=\"\" data-form-id=\"7197\"><fieldset><legend class=\"fusion-form-label-wrapper\"><span class=\"label\">\u00bfDe que tama\u00f1o es su organizaci\u00f3n?<\/span><\/legend><div class=\"fusion-form-checkbox\"><input tabindex=\"\" id=\"checkbox-what_size_is_your_-1-0\" type=\"checkbox\" value=\"1 - 3  Employees\" name=\"what_size_is_your_[]\" class=\"fusion-form-input\" data-holds-private-data=\"false\"\/><label for=\"checkbox-what_size_is_your_-1-0\">1 - 3 Empleados<\/label><\/div><div class=\"fusion-form-checkbox\"><input tabindex=\"\" id=\"checkbox-what_size_is_your_-1-1\" type=\"checkbox\" value=\"4 - 15 Employees\" name=\"what_size_is_your_[]\" class=\"fusion-form-input\" data-holds-private-data=\"false\"\/><label for=\"checkbox-what_size_is_your_-1-1\">4 - 15 Empleados<\/label><\/div><div class=\"fusion-form-checkbox\"><input tabindex=\"\" id=\"checkbox-what_size_is_your_-1-2\" type=\"checkbox\" value=\"21 - 100 Employees\" name=\"what_size_is_your_[]\" class=\"fusion-form-input\" data-holds-private-data=\"false\"\/><label for=\"checkbox-what_size_is_your_-1-2\">21 - 100 Empleados<\/label><\/div><div class=\"fusion-form-checkbox\"><input tabindex=\"\" id=\"checkbox-what_size_is_your_-1-3\" type=\"checkbox\" value=\"101 - 500 Employees\" name=\"what_size_is_your_[]\" class=\"fusion-form-input\" data-holds-private-data=\"false\"\/><label for=\"checkbox-what_size_is_your_-1-3\">101 - 500 Empleados<\/label><\/div><div class=\"fusion-form-checkbox\"><input tabindex=\"\" id=\"checkbox-what_size_is_your_-1-4\" type=\"checkbox\" value=\"500+ Employees\" name=\"what_size_is_your_[]\" class=\"fusion-form-input\" data-holds-private-data=\"false\"\/><label for=\"checkbox-what_size_is_your_-1-4\">500+ Empleados<\/label><\/div><\/fieldset><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-textarea-field fusion-form-label-above\" style=\"\" data-form-id=\"7197\"><label for=\"comment\">Comment<\/label><div class=\"fusion-form-input-with-icon\"><i class=\"fa-edit fas\"><\/i><textarea cols=\"40\" autocomplete=\"off\"  minlength=\"0\"  rows=\"9\" tabindex=\"\" id=\"comment\" name=\"comment\" class=\"fusion-form-input\" data-holds-private-data=\"false\"><\/textarea><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"7197\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tid=\"g-recaptcha-id-form-7197\"\n\t\t\t\t\t\t\tclass=\"fusion-form-recaptcha-v3 recaptcha-container\"\n\t\t\t\t\t\t\tdata-sitekey=\"6Lfjd3EeAAAAAB05kHcgFsMQ8tGwls20EtN0igMI\"\n\t\t\t\t\t\t\tdata-badge=\"inline\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\t\t\tname=\"fusion-form-recaptcha-response\"\n\t\t\t\t\t\t\tclass=\"g-recaptcha-response\"\n\t\t\t\t\t\t\tid=\"fusion-form-recaptcha-response-7197\"\n\t\t\t\t\t\t\tvalue=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"7197\"><div ><button type=\"submit\" class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-span-no fusion-button-span-default-medium  button-default form-form-submit\" data-form-number=\"7197\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Submit<\/span><\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_expiration_interval\" value=\"48\"><input type=\"hidden\" name=\"privacy_expiration_action\" value=\"anonymize\"><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":12142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[250],"tags":[],"class_list":["post-12135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rebranding o Evoluci\u00f3n de Marca: Cuando el Cambio es Estrategia Por BCOMBRAND.com \u00bfPor qu\u00e9 cambiar? \u00bfPor qu\u00e9 ahora? El rebranding o evoluci\u00f3n de marca no es un simple cambio de logotipo o de colores. Es una decisi\u00f3n estrat\u00e9gica que surge cuando tu negocio crece, cambia o se adapta a un nuevo contexto. 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