Brand Creation
Protecting Lives, One Vehicle at a Time.
The Challenge.
With 30+ years in vehicle armor, Meta Armoring protects lives through high-performance solutions. The Meta Armoring Brand Identity project will reflect their strength and expertise, crafting a sober, reliable identity that communicates professionalism and security, solidifying their market leadership.
How does the company looks like?
The current Meta Armoring Brand Identity lacks a cutting-edge presence. While it conveys a sense of solidity and is rooted in over 30 years of experience in the automotive armor market, it needs a modern update to reflect its innovative solutions.
How does the company wants to looks like?
Meta Armoring aims to be a company that stays aligned with the latest trends and technologies in the protection of important individuals. Its accumulated experience over the years, combined with knowledge of the most advanced techniques, makes it a manufacturer of reliable, solid, and exclusive products.
Brand Values.
Legacy. 30 years of excelence experience makes the company the autority as specialists.
Quality. Using only top-class materials and hold themselves to high industry standards.
Dominance. Constantly study and research new security technologies.
Mission: Protect Everyday More Lives.
Vision: Turn M.A. into a worldwide recognized quality manufacturer.
Arquetipo
THE WARRIOR.
Brand archetypes are a set of values, stances, and behaviors that define your brand and create an emotional connection with your audience.
We’ve successfully developed promotional pieces for the brand, embodying the Warrior archetype. This archetype conveys solid, powerful protection at all costs—giving up is never an option. Even in the toughest moments, it showcases resilience, aggression, and self-sacrifice, reflecting the brand’s unwavering strength.
The Logotype.
Strength, Protection, and Beyond.
Inspired by the unyielding strength of a warrior’s shield, our logo embodies the most powerful of geometric shapes—the circle. With 360 sides, it symbolizes infinite protection and resilience, reflecting our commitment to safeguarding what matters most.
This logo is more than a symbol—it’s a promise. A promise of freedom, safety, and the unwavering strength to go beyond limits. Welcome to Meta Armoring, where protection meets purpose.
The Results.
Finally, we’ve developed a corporate identity that complements the brand with a distinctive style and a commitment to establishing a consistent, robust image for the company. After conducting a market study, we created the promotional materials forming part of the company’s communication strategy, including a website, posters, interactive elements, and striking stationery—ensuring the company makes a powerful impression on its clients.
“Crafting this brand for an armored vehicle manufacturer with over 25 years of experience was a rewarding challenge. In a market driven by trust and durability, we developed a strong visual identity that reflects the company’s legacy of safety and innovation, ensuring it stands out as a leader in the industry.”
