Miami: The Hustle.
Between the city vibrant energy and enigmatic luxury, brand creation ignites a revolution, transcending conventional mobility. This case study unveils an idea’s metamorphosis into a wheeled icon for bold spirits chasing intense thrills and exclusive experiences.
First the Concept, Then the Design.
Personalidad de la marca
Visceral, Enigmatic & Luxury.
Born of brand creation for bold visionary souls it glides where leadership meets allure setting the trend in high-end sophistication.
Value proposition.
Alpha Exotics redefines Miami luxury for bold trendsetters. Our expert team delivers bespoke service, ushering you into a realm of unrivaled style and exclusivity. We know your desires—experience the extraordinary.
The Miami Experience.
Where the city’s pulse ignites an odyssey of style and audacity. Bold souls journey through a landscape of refined indulgence and urban allure, capturing the essence of exquisite living and fearless elegance.
The Brand’s Voice.
The tone of voice for this brand is bold, sophisticated, and assertive. It speaks with a confident and charismatic presence, appealing to those who embrace luxury as a lifestyle. The language is evocative and powerful, subtly reflecting the brand’s exclusive, high-end nature while maintaining a sense of mystery and allure. In this brand creation every word is honest and unapologetic—designed to resonate with individuals who seek unique, thrilling experiences. The tone exudes elegance but with an edge, combining refinement with audacity.
BRAND’S KEYWORDS. #Irreverent #UrbanExclusivity #EpicDrive #ElectrifingExperience #Lifestyle
The Logotype.
The Exotics Alpha Rental logo is a prime example of simplicity done right. Strong, contemporary, and elegant, it avoids unnecessary complexity, focusing not on communication, but on representation and identity. The chosen font, though sans serif, incorporates elements that make it expressive and distinctive. Paired with a sharp, definitive emblem, it creates an effortlessly winning combination.
The Brand Colors
In the interplay of light and shadow, our palette emerges as a visual manifesto born from an indomitable spirit. Each hue encapsulates the essence of our soul, a reflection of audacity and refined elegance that transcends convention and celebrates the extraordinary.
Feel The Thrill.
The Slogan: Bold luxury and electrifying adventure converge, where each heartbeat echoes passion, refined energy, and a magnetic allure that captivates & beyond.
It’s not about looks,
it’s about lifestyle.
To create a luxury brand, it is necessary to have knowledge about the behavior of the consumers to whom the brand aims its efforts in the area of marketing.
Building a luxury services brand in Miami’s vehicle rental industry was an exhilarating experience. We crafted a distinct identity that not only captured the essence of opulence but also set a new standard in the market. The results were so impressive that even competitors began to recognize the importance of a well-defined brand identity.
