Business on Instagram: If You’re Not There, You’re Already Behind
This is what most business owners don’t realize
When I search for a service or product, I still start with Google.
I click around, check a few websites… and then I head to Instagram.
Not to scroll endlessly. I’d like to check if you’re active.
When was your last post?
Do you have stories TODAY?
If I see nothing new, no activity, my mind goes:
“Maybe this business isn’t even running anymore.”
And trust me, I’m not the only one who thinks like this.
I’ve told this to my clients, and their faces change.
Because deep down, they know it’s true.
Why does this happen?
Because today, Instagram is how we validate a business.
It gives us quick clues:
-
Are you still in business?
-
Are you a professional?
-
Are you proud of what you do?
-
Are you consistent?
And if you’re not showing up, your competitors will.
Even those with less experience, less quality, and less knowledge…
They win attention simply because they’re visible.
Business on Instagram = credibility in 3 seconds
It’s not about followers. It’s about first impressions.
People want to see that you’re active and engaged.
When someone lands on your Instagram and sees:
-
Fresh posts
-
Behind-the-scenes content
-
Stories showing what you’re working on
-
Real faces behind the brand
…something clicks in their mind:
“This is someone I can trust.”
But if they see an empty profile or silence for months,
You don’t just look inconsistent, you look out of business.
What kind of businesses can use Instagram?
Honestly? Almost all of them. Instagram is not just for beauty brands or influencers.
With the right strategy, Instagram can adapt to:
-
Service-based businesses
-
Personal brands
-
B2B companies
-
Coaches and consultants
-
Local shops and startups
-
And yes, even that business you think is “too boring” for social
If it solves a problem or delivers value, there’s a way to show it visually.
So, what should you be doing?
Let’s keep it simple. You don’t need to be viral. You just need to be present.
Minimum actions to keep your business alive on Instagram:
-
Create a Business Account (it’s free, and it gives you analytics)
-
Post at least once a week — show value, not noise
-
Use daily Stories — quick updates, processes, results, or tips
-
Show people — your face, your team, your clients
-
Share proof — testimonials, real feedback, or before/after
-
Stay consistent — not perfect, but active
If you’re delivering a good service, people deserve to see that.
Instagram helps them see it — fast.
And if you’re not there, not showing what you do…
There’s a big chance someone else is taking your space online — even if they’re not better, just louder.
I can help you show what you’ve already built
I’m Girling Márquez. I work with businesses that excel in their field but need help showcasing their expertise visually, strategically, and consistently.
